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Piaget was founded in 1874 by Georges Piaget, a farmer who became a watchmaker in the village of La-Cote-aux-Fees. He decided to assemble watches in order to earn some extra money during the winters. Since its foundation in 1874, the House of Piaget has given Time a new dimension, illuminating over a century of watch making history through its technical skills and artistic genius. Before World War II, Piaget watches were sold through other companies which engraved their own names on the Piaget watch. Not much is known about the company's early years, except the fact that his sons eventually took over the business and guided their father's company through two world wars and the Great Depression. During the 1960s, the company bought up several case and bracelet manufacturers. This allowed for strict quality control. Over the next few years, Piaget's market started to change its focus. The watches featured an appearance of fine jewellery. Piaget emerged from the 1970s as one of the world's most successful watch companies. Nowadays, Piaget is extremely well known for its ladies watches and solid gold dress watches.