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Tag Heuer, a Swiss-based company, was founded in 1860 by Edouard Heuer. TAG Heuer is one of the leading watch manufacturers in the world and the most important watch vendor in the wristwatch market. Its company motto "Swiss Avant-Garde Since 1860" characterizes the company's spirit, which is the fascination with excellence in design and advanced technology. Although the Carrera was an evolution in terms of design for Heuer, its look was completely distinctive when compared to the commonly seen and sold chronographs of the 1940's and 1950's. The Carrera chronograph, designed by Jack Heuer, was introduced in 1963, Carrera was the first Heuer line of watches with it's own brand name.1964- Heuer launches the ''Carrera ''chronograph. This watch was named for the 1950's ''Carrera Pan-america mexico''  road-race. The Carrera had a very simple design, with only the registers and applied markers on the dial. The fixed inner bezel is divided into 1/5 second increments. A three-register, triple calendar version of the Carrera was introduced around 1968. Carrera brand watches feature a look of sophistication combined with the strength of sport, thus capturing the epoch of the gentleman driver and what the era stood for.

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